Designing Effective Corporate Stationary doesn't have to be complicated but it's obvious that in many cases not enough thought goes into the process. As a business card is often the first impression a prospect gets of a company, it's important to consider it in the same light as any other marketing material.
Whether a company requires stationary that can accommodate a specially designed logo will differ depending on the owner's preference and type of business or industry. In many cases the company name may be all that's required. However, simple corporate stationary can become an effective implement for marketing, with the addition of a few other important elements.
If the company's name is the same as the owner's there's no way to know what business activities the company is involved in without the addition of some relevant information. One way to tackle this is to think up a strapline, which is just another word for a catchy one-liner that can fit below the company name or logo. If that strapline manages to emphasize any particular aspect of the business that differentiates it, even better.
Colors used need to be considered carefully too. What's acceptable on a website may not work as well on stationary. Colors chosen for a logo may look weak as text on paper which means another color has to be found for the contact details and any other wording that may be necessary. An additional color on a website doesn't affect the cost of producing it but it can change the cost dramatically in some print processes. So it's best to talk this over with the designer and print supplier first.
Printers will also be able to advise on stock and show how different uses of typefaces and colors can make a huge difference to how the finished items look and the overall effect that can be created. This is a very useful exercise and can help to ensure the printed items live up to expectations.
Businesses do not have the same needs when it comes to stationary. If postal delivery is an important aspect, it may be worth getting packaging labels, compliment slips and invoices printed, as well as letterheads and business cards. For smaller or less complex set-ups it may be preferable to set up an electronic template for the letterhead that can be used in a desktop publishing program for convenience and cost-effectiveness.
With a little thought about stock, color and how best to display contact details and other information about the business, it's possible to make a simple letterhead and business card work hard. This is where corporate stationary becomes a powerful marketing tool.
Whether a company requires stationary that can accommodate a specially designed logo will differ depending on the owner's preference and type of business or industry. In many cases the company name may be all that's required. However, simple corporate stationary can become an effective implement for marketing, with the addition of a few other important elements.
If the company's name is the same as the owner's there's no way to know what business activities the company is involved in without the addition of some relevant information. One way to tackle this is to think up a strapline, which is just another word for a catchy one-liner that can fit below the company name or logo. If that strapline manages to emphasize any particular aspect of the business that differentiates it, even better.
Colors used need to be considered carefully too. What's acceptable on a website may not work as well on stationary. Colors chosen for a logo may look weak as text on paper which means another color has to be found for the contact details and any other wording that may be necessary. An additional color on a website doesn't affect the cost of producing it but it can change the cost dramatically in some print processes. So it's best to talk this over with the designer and print supplier first.
Printers will also be able to advise on stock and show how different uses of typefaces and colors can make a huge difference to how the finished items look and the overall effect that can be created. This is a very useful exercise and can help to ensure the printed items live up to expectations.
Businesses do not have the same needs when it comes to stationary. If postal delivery is an important aspect, it may be worth getting packaging labels, compliment slips and invoices printed, as well as letterheads and business cards. For smaller or less complex set-ups it may be preferable to set up an electronic template for the letterhead that can be used in a desktop publishing program for convenience and cost-effectiveness.
With a little thought about stock, color and how best to display contact details and other information about the business, it's possible to make a simple letterhead and business card work hard. This is where corporate stationary becomes a powerful marketing tool.
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